About being sensible

Missives from Hothouse Design

Design to solve problems

Deirdre Wilson – Wednesday, September 09, 2015   

Know what problems really need to be solved - that is the big secret to good design and problem solving. I have posted previously about asking heaps of questions to uncover the right problems to solve. Happily I have found an article about a product that has been designed so that consumers use it in the way that will optimise its use. This is a superb example of working out what causes problems with use and designing so that those problems are eliminated.   Read More . . .

Throwing down the guantlet with a guarantee

Deirdre Wilson – Friday, September 04, 2015   

We are very good at producing public transport timetables. In fact, we think we are the best at it - so much so that we are now guaranteeing our level of accuracy. Our 100% accuracy guarantee is: If we don't get it right on the first draft, all author's corrections are on us.    Read More . . .

Rinse and repeat #2: storage with intent

Deirdre Wilson – Wednesday, August 26, 2015   

Rinse and Repeat is one of our company values is. It reminds us to avoid chasing our tails by putting processes in place or documenting anything that will save time later on. We report to each other on how we have behaved according to our values - we do this in our daily huddles. And this value: rinse and repeat, is the one we report on having demonstrated more than any other.    Read More . . .

What happens when your phones get cut off - not what you would expect

Deirdre Wilson – Wednesday, August 19, 2015   

Today our phones were cut off. Yes, we had paid out bill. But the service provider hadn't matched it to our account. The other thing they hadn't done was advise us that they were going to cut the phones off - no final notice, no courtesy call to alert us to a problem - nothing.    Read More . . .

Keep Learning #1: weekend classroom in the rain

Deirdre Wilson – Tuesday, August 18, 2015   

One of our company values is Keep Learning. We describe it like this: 'Seriously, does this need explaining? Stop learning and you might as well be dead.' Anyone coming into our company knows straight away how important this value is to us, just by the way we express it.   Read More . . .

It's a mind set. Tweak your attitude.

Deirdre Wilson – Thursday, July 30, 2015   

A wise friend once told me that you don't need to see your goal, you just need to know that it is there and start removing the obstacles that are obscuring your view.    Read More . . .

'In our family we love eating food…' and other idiotic things people say.

Deirdre Wilson – Wednesday, July 22, 2015   

Despite the expression KISS (keep it simple stupid or any of its variations), a lot of us prefer our concepts to be complicated and presenters to be entertaining. We like concepts to have lots of bells and whistles attached right on the front next to the sparkly baubles. And we like presenters to be gorgeous and vivacious.    Read More . . .

New website - Foster and Kinship Care study

Deirdre Wilson – Wednesday, July 22, 2015   

Websites can be big heavy lifters that parallel your bricks and mortar business or they can be a means of reaching out to a narrow audience with a specific message. They are a tool that can be applied across a broad gamut of needs.    Read More . . .

Show rather than tell

Deirdre Wilson – Tuesday, June 30, 2015   

Be still my beating heart! Finally, parking signs redesigned as a timetable. Yes, I know that sounds incredibly dull but they are a perfect case for a graphic representation of the data they are displaying. Of course, there are issues of real estate - text takes up less space.   Read More . . .

Every day. Something new.

Deirdre Wilson – Tuesday, June 23, 2015   

Need inspiration or motivation? Of course you do. We all need a regular motivation top up. Zig Ziglar once said "People often say that motivation doesn't last. Well, neither does bathing, that's why we recommend it daily." You can take care of your bathing needs and I'll help a little with motivation - read on!   Read More . . .


Basics. Know what they are. Get them right. Repeat.

About being sensible. Sent once a month(ish).

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Turn the ship around! by David Marquet

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