About being sensible

Missives from Hothouse Design

'In our family we love eating food…' and other idiotic things people say.

Deirdre Wilson – Wednesday, July 22, 2015   

Despite the expression KISS (keep it simple stupid or any of its variations), a lot of us prefer our concepts to be complicated and presenters to be entertaining. We like concepts to have lots of bells and whistles attached right on the front next to the sparkly baubles. And we like presenters to be gorgeous and vivacious.    Read More . . .

New website - Foster and Kinship Care study

Deirdre Wilson – Wednesday, July 22, 2015   

Websites can be big heavy lifters that parallel your bricks and mortar business or they can be a means of reaching out to a narrow audience with a specific message. They are a tool that can be applied across a broad gamut of needs.    Read More . . .

Show rather than tell

Deirdre Wilson – Tuesday, June 30, 2015   

Be still my beating heart! Finally, parking signs redesigned as a timetable. Yes, I know that sounds incredibly dull but they are a perfect case for a graphic representation of the data they are displaying. Of course, there are issues of real estate - text takes up less space.   Read More . . .

Every day. Something new.

Deirdre Wilson – Tuesday, June 23, 2015   

Need inspiration or motivation? Of course you do. We all need a regular motivation top up. Zig Ziglar once said "People often say that motivation doesn't last. Well, neither does bathing, that's why we recommend it daily." You can take care of your bathing needs and I'll help a little with motivation - read on!   Read More . . .

Take the work out of work #1

Deirdre Wilson – Wednesday, June 17, 2015   

This is one in a series of posts where we take a look at one of our company values and how it manifests in what we do. The value for this post is: take the work out of work. At Hothouse Design we build repeatable processes so that we are efficient and effective for our clients, but we also do it for ourselves.   Read More . . .

Getting your message straight - UX for everything

Deirdre Wilson – Thursday, May 07, 2015   

Massively simplified, UX (user experience) design is where the interface and the human come together. As an industrial designer, UX looks to me like industrial design being done in a 2D space. I think about the interface between the system and the human as being the space where you have to get your messages straight because this is where users work out how to use your product.    Read More . . .

Taking a stand in Melbourne

Deirdre Wilson – Wednesday, May 06, 2015   

Coming up in a little over a week is the ITS Summit and we are very pleased to be taking a stand. No, there will be no shouting from atop a soapbox or marching down main street with a banner. We are putting our road schematic expertise on display to the captive audience of road management professionals who will be at the Intelligent Transport Systems Summit  Read More . . .

Least exciting investment pays off when most needed

Deirdre Wilson – Friday, April 24, 2015   

Heard in our office this week: 'thank god for output sheets'. Output sheets are the checklist we use when outputting a file to a printer or publisher. The staff member proclaiming thanks in a relieved and breathy tone was outputting an ad to a publisher and in the process discovered that the ad was the wrong size.   Read More . . .

Adding push and pull features to websites

Deirdre Wilson – Thursday, April 23, 2015   

Some people have truly delightful jobs and we are lucky enough to get a glimpse into their worlds every now and then. Our friend Andrew Foster is an artist who produces portraits of the furry, scaly and feathered friends who inhabit our lives. We made the Pet Portraits website last year and have just enhanced it with blog and newsletter.   Read More . . .

Social media endorsements are stupid

Deirdre Wilson – Thursday, March 26, 2015   

I get endorsed by people in my LinkedIn network who have never done business with me. They endorse me for skills they can't possibly make a judgement on because they have never seen them demonstrated.    Read More . . .


Basics. Know what they are. Get them right. Repeat.

About being sensible.

Reading List

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Latest book suggestion:

Turn the ship around! by David Marquet

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