About being sensible

Missives from Hothouse Design

Getting your message straight - UX for everything

Deirdre Wilson – Thursday, May 07, 2015   

Massively simplified, UX (user experience) design is where the interface and the human come together. As an industrial designer, UX looks to me like industrial design being done in a 2D space. I think about the interface between the system and the human as being the space where you have to get your messages straight because this is where users work out how to use your product.    Read More . . .

Taking a stand in Melbourne

Deirdre Wilson – Wednesday, May 06, 2015   

Coming up in a little over a week is the ITS Summit and we are very pleased to be taking a stand. No, there will be no shouting from atop a soapbox or marching down main street with a banner. We are putting our road schematic expertise on display to the captive audience of road management professionals who will be at the Intelligent Transport Systems Summit  Read More . . .

Least exciting investment pays off when most needed

Deirdre Wilson – Friday, April 24, 2015   

Heard in our office this week: 'thank god for output sheets'. Output sheets are the checklist we use when outputting a file to a printer or publisher. The staff member proclaiming thanks in a relieved and breathy tone was outputting an ad to a publisher and in the process discovered that the ad was the wrong size.   Read More . . .

Adding push and pull features to websites

Deirdre Wilson – Thursday, April 23, 2015   

Some people have truly delightful jobs and we are lucky enough to get a glimpse into their worlds every now and then. Our friend Andrew Foster is an artist who produces portraits of the furry, scaly and feathered friends who inhabit our lives. We made the Pet Portraits website last year and have just enhanced it with blog and newsletter.   Read More . . .

Social media endorsements are stupid

Deirdre Wilson – Thursday, March 26, 2015   

I get endorsed by people in my LinkedIn network who have never done business with me. They endorse me for skills they can't possibly make a judgement on because they have never seen them demonstrated.    Read More . . .

Super excited? Stop now, you are being annoying.

Deirdre Wilson – Tuesday, March 24, 2015   

Every webinar I have attended lately is hosted by people who are SUPER EXCITED. It is a state of mind that leaves very little room for elevation. What if someone walked into the room with a bag of cash for that person? How could they be more than SUPER EXCITED? What's next? UBER EXCITED? Hardly - they are much the same level of excitement.    Read More . . .

Flight tips and shooting for panoramas

Deirdre Wilson – Tuesday, March 17, 2015   

We were wondering how to get those fantastic aerial shots using a quadcopter - not that we need to, just wondering. So we turn to our favourite software training tool - lynda.com for the how-to on aerial shots using a quadcopter.    Read More . . .

Customer success story: Hothouse Design helps BBB help its members

Deirdre Wilson – Friday, March 06, 2015   

Sometimes Hothouse Design get the opportunity to build something that really works - and that is immensely satisfying. Late in 2014 we created this website for Bargain Boat Bits. Turnaround time was tight - about six weeks, followed by loads of skill transfer from us to our client.   Read More . . .

Why are you running the business you have?

Deirdre Wilson – Thursday, March 05, 2015   

Why aren't you recycling tyres? Or making brooms? Or unblocking sewerage? Maybe you don't think those jobs match your skill set. But if you know how to run a business, then the nature of the endeavour being undertaken shouldn't make much difference, should it?   Read More . . .

What happens when you stop posting?

Deirdre Wilson – Wednesday, March 04, 2015   

People think that you are dead. Or that your business is dead. Blogs and social posts are a narrow window to your business but your audience may not be aware how narrow. They think that what they see is all there is.   Read More . . .

Basics. Know what they are. Get them right. Repeat.

About being sensible.

Reading List

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Latest book suggestion:

Turn the ship around! by David Marquet


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